A Fully Enhanced Travel Experience

How we maximize your media investment at Billy Bishop

 

Our place-based media experience has been designed with both the advertisers and the audience in mind. Creativity and personalization is a good way to engage with your audience. Take advantage of the ability to integrate digital displays with WiFi sponsorship, touch screen interaction and experiential to tailor your message for your audience.

  • You have up to 12-minutes from curb to check-in to captivate and engage your audience.
  • Utilize our zones within the terminal to create unique brand experiences ideal for product launches, pop-up stores, and account activations.
  • Leverage day parting and other programming techniques to optimize your spend and number of impressions per day.
  • Work with our metrics team to optimize your campaign performance and get a better view of your brand’s engagement.
  • Design for the interactive touch screen walls to browse offers, download content, sell products and account activation.

The possibilities are endless, Contact us for details.



New Passenger Journey

An airport experience people love. Only better.

 

On July 30, 2015 Billy Bishop Toronto City Airport opened a new pedestrian tunnel that makes the trip to and from the island-side terminal more convenient and enjoyable. During the 12-minute journey, travellers will receive information important to them – where, when and how they want it – through a unique combination of state-of-the-art digital displays.

 

1.

Leave vehicle, enter building and descend elevator:

4 minutes

2.

Ride moving walkway through underground tunnel:

4 minutes

3.

Ascend escalator and enter island‑side atrium:

4 minutes


 

Today’s travellers are always connected, constantly searching for ways to make the most of their trip. This is particularly true of business travellers at Billy Bishop Toronto City Airport. Their desire for more personalized services and convenience is at the heart of our new digital experience at the airport.

 


Established in 1992, BLACK is a Canadian-owned private company which is innovating place-based media through the integration of Digital Out-of-Home (DOOH) and mobile applications. BLACK uses a user-centric approach to enhancing physical and digital environments to create uniquely effective customer and advertising experiences. Along with its digital arm, BLACK serves a broad base of Canadian and US clients in the media, financial, business-to-business and pharmaceutical sectors. BLACK has provided media sales, consulting, digital, mobile, marketing and advertising services to such companies as The Globe and Mail, Discovery Channel (US), TorStar, BMW, BMO Bank of Montreal, BMO Nesbitt Burns, Towers Watson, Trader Corp., PortsToronto, Merck, Meda and Vivus.


Billy Bishop Toronto City Airport is internationally renowned for its exemplary customer service, fast check-in times and world-class lounges. Conveniently located close to Toronto’s downtown core, it will welcome over 3 million business and leisure travellers this year and is home to the award-winning Porter Airlines and Air Canada. Named one of the world’s best airports in multiple years by Skytrax World Airport Awards, ACI and Conde Nast Traveller awards,  BBTCA is owned and operated by PortsToronto.

On July 30, 2015, BBTCA opened the Pedestrian Tunnel, which connects the mainland terminal to the island-side one, making the airport even more convenient for travellers.