A Fully Enhanced Travel Experience

How we maximize your media investment at Billy Bishop

 

Our place-based media experience has been designed with both the advertisers and the audience in mind. Creativity and personalization is a great way to engage with your audience. Take advantage of the ability to integrate digital displays with touch screen interaction, data-driven customization, WiFi sponsorship, plus a combination of traditional and experiential, to tailor your message for your audience.

  • You have up to 12-minutes from curb to check-in to captivate and engage your audience.
  • Utilize our zones within the terminal to create unique brand experiences ideal for product launches, pop-up stores, and account activations.
  • Leverage dynamic creative experiences and other data-driven custom techniques to increase engagement and brand recognition.
  • Design for the interactive touch screen walls to browse offers, download content, sell products and account activation.
  • Work with our metrics team to optimize your campaign performance and get a better view of your brand’s engagement.
  • Reach your kind of customer. Welcoming 3 million business and leisure travellers this year, with flights to more than 24 destinations in Canada and the United States, and connections to 80 locations around the world, Billy Bishop Toronto City Airport is the ninth-busiest airport in Canada and the sixth-busiest Canadian airport serving the United States.

The possibilities for creative ideas with DOOH are endless—especially at BBTCA. Contact us for details.

Creative Report Card Case Study

When was the last time you were able to experience KPIs that accurately show how impactful and engaging your creative is for your audience? BLACK has developed proprietary methodology, utilizing BLACK’s facial recognition and eye hover data from cameras mounted on our displays, to accurately show clients how effective their ads are with the Billy Bishop audience.

Once collected, BLACK translates the data into a CRC or Creative Report Card, along with a best practices comparison and creative feedback—the goal being to optimize your campaign performance and get a better view of your brand’s engagement.

Take a look at this example—a case study with our client, NEO Exchange, who after receiving the CRC Report, re-briefed the agency to adjust the creative direction.

Click below to see the result.

View Case Study

New Passenger Journey

An airport experience people love. Only better.

On July 30, 2015 Billy Bishop Toronto City Airport opened a new pedestrian tunnel that makes the trip to and from the island-side terminal more convenient and enjoyable. During the 12-minute journey, travellers will engage with information important to them – where, when and how they want it – through a unique combination of state-of-the-art digital displays and unique activations.

1.

Leave vehicle, enter building and descend elevator:

4 minutes

2.

Ride moving walkway through underground tunnel:

4 minutes

3.

Ascend escalator and enter island‑side atrium:

4 minutes

Destination BBTCA

 

With 24 destinations served in Canada and the U.S., plus an additional 33 partner destinations, over 3-million business and leisure travellers will engage and experience your brand.

 

Where does BBTCA fly to? Take a look:

Canadian Destinations

Fredericton Halifax Moncton Mont Tremblant Montréal Muskoka Ottawa Québec City Saint John, NB Sault Ste. Marie St John’s, NL Stephenville Sudbury Thunder Bay Timmins Toronto Wiarton Windsor

USA Destinations

Boston Chicago Myrtle Beach New York Orlando – Melbourne Washington

USA Partner Destinations

Atlanta Charleston Charlotte Dallas / Fort Worth Denver Fort Lauderdale Fort Myers Jacksonville Las Vegas Long Beach Los Angeles Nantucket Nashville New Orleans Orlando Philadelphia Phoenix Portland Raleigh Richmond Salt Lake City San Diego San Francisco San Jose Savannah/Hilton Head Seattle Tampa West Palm Beach

International Partner Destinations

Aruba Cancun, Mexico Nassau, Bahamas Punta Cana, Dominican Republic San Juan


Established in 1992, BLACK is a Canadian-owned private company which is innovating place-based media through the integration of Digital Out-of-Home (DOOH), experiential and traditional experiences. BLACK uses a user-centric approach to enhance physical and digital environments to create uniquely effective customer and advertising experiences. Along with its digital arm, BLACK serves a broad base of Canadian and US clients in the media, financial, business-to-business and pharmaceutical sectors. BLACK has provided media sales, consulting, digital, mobile, marketing and advertising services to such companies as The Globe and Mail, Discovery Channel (US), TorStar, BMW, BMO Bank of Montreal, BMO Nesbitt Burns, Towers Watson, Trader Corp., PortsToronto, Merck, Meda and Vivus.


Billy Bishop Toronto City Airport is internationally renowned for its exemplary customer service, fast check-in times and world-class lounges. Conveniently located close to Toronto’s downtown core, it will welcome over 3 million business and leisure travellers this year and is home to the award-winning Porter Airlines and Air Canada. Named one of the world’s best airports in multiple years by Skytrax World Airport Awards, ACI and Conde Nast Traveller awards, BBTCA is owned and operated by PortsToronto. On July 30, 2015, BBTCA opened the Pedestrian Tunnel, which connects the mainland terminal to the island-side one, making the airport even more convenient for travellers.