Engage a Captive and Coveted Audience
You’re planning a campaign for affluent Canadians. You know they’re a discerning group. Getting through to them requires something fresh, something smart, something innovative. What you need is something your audience has never seen.
Create a brand experience to astound the affluent traveller
We are committed to providing a world-class travel experience at BBTCA. Our new digital platform will help us to understand our travellers and provide the information, services and content that they want to make their journey the best it can be. This will let you create awe-inspiring brand experiences featuring our 30-foot long “skyline” digital screens, touch-screen walls, brand displays/kiosks and other customer intercepts. What’s more, you can increase passenger engagement by leveraging our WiFi sponsorships. All told, you’ll get a collection of advertiser benefits you won’t find anywhere else:
- Synchronize your content across multiple screens to keep your audience engaged,
- Customize your message by time of day and directional flow of passengers,
- Create an immersive brand experience by integrating our digital displays with traditional vinyl wraps and clings,
- Track the effectiveness of your campaign with detailed metrics.
If you’re looking to reach affluent Canadians, you can’t beat the BBTCA. It offers a convenient, efficient and friendly approach to travel. The vast majority of travellers live in the country. They come from households with high incomes. They’re thought leaders, early adopters, innovators and decision makers. As a group, they’re growing. Here are some stats on this high-value audience:
Household Income Over $100,000
Frequent Travellers, Two or More Times/Year
Expected Passengers in 2018
Digital Skyline Displays
Interactive Multi-Media Touch Walls
Digital Video Walls
The BBTCA isn’t just about state-of-the-art DOOH and mobile technologies. If you need to run a sampling event, we’ll find you the perfect place. Want to put up your own kiosk or micro-store? We’ll set it up. We’re even open to your ideas for experiential advertising.